16.9.10

Hellz Fall Line 2010

I got this sent to me not too long ago, giving me the low-down on Hellz new line for fall.

You can purchase anything from the Hellz line @ 80spurple; OakNYC; Revolve Clothing AND Karma Loop

Stay tuned for hopefully an inside look at their exclusive event coming up next week, it's times like this I were a resident of NYC!

"THE REST IS HER STORY" FALL 2010 VIDEO TRAILER from HELLZ on Vimeo.



HELLZ launches their Fall 2010 collection:
‘The Rest Is Her Story’ where the brands evolution is brought center-forth withfeminine silhouettes, and bold confidence. HELLZ takes an imaginative step forward with presentation, and collaborates with creative production agency, The Social Trust to present a stop-motion look book. Bringing viewers back to basics where photography was the dominant form of visual communication, HELLZ draws a story of the female representation of the Fall 2010 line and takes a venture into the brands past.
Locations that define the roots of HELLZ are revisited by our character, while the evolution of the brand takes the spotlight.

HELLZ is heavilyknown for being a large supporter of female strength in a self-proclaimed mans world, and with the look book, women everywhere are encouraged to define Her-Story.

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